The team explored and analyzed the existing website and identified the key issues that users face while using it.
Based on our hypotheses and subsequent testing, we created an improved concept of user interaction with the app.
We came up with multiple user flows that were fully documented. We also prepared a Customer Journey Map detailing how users will take advantage of the app to fulfill their tasks.
We did our best to simplify the work of the application.
During onboarding, we tell the user about the app and suggest turning geolocation services on, as it will improve the user experience and find the most relevant offers.
Registration or logging in to the app are context-driven and are required when the user adds an offer to Favorites or rates something.
Unregistered users can use the app, while registered ones have access to additional features, such as ratings, interests and favorites.
